THERE IS NO RIGHT OR WRONG. JUST PREFERENCE.


CAPTIVATED BY DIFFERENT SHADES OF GREEN IN THE TREES, GRADIENT BLUES IN THE SKY, TEXTURES IN DIFFERENT MATERIALS, AND HOW DESIGN WAS PIECED TOGETHER FROM ARCHITECTURE TO CLOTHING. I WAS ALWAYS VISUALLY INTRIGUED.

BORN IN NARVA, ESTONIA. THE FAMILY MOVED TO THE UNITED STATES WHEN I WAS JUST 5 YEARS OLD. I LOOKED ANGRY IN MY PASSPORT PICTURE THAT BROUGHT ME TO AMERICA. I HATED BEING PHOTOGRAPHED AND OFTEN SHOWED THE MIDDLE FINGER AS REVENGE FOR BEING IN THE SHOT. MAYBE THAT WAS THE EXCUSE TO GET BEHIND THE CAMERA LATER ON. WITH A SECRET DREAM OF STARTING A CLOTHING BRAND WHILE IN HIGH SCHOOL. IT WAS A DREAM THAT SEEMED IMPOSSIBLE AND WAS PASSED ON TO NEVER BE FULFILLED. LUCKILY, PHOTOGRAPHY WAS A LOVE THAT WAS.

"THERE IS MORE TO WHAT MEETS THE EYE". THERE IS ALWAYS A HISTORY; A STORY. HIGHLIGHTING THAT IMPORTANCE IN AN IMAGE IS SOMETHING THAT SHOULD BE DONE WITH PLANNING AND UNDERSTANDING EACH PROJECT IS A MUST. PEOPLE SHOULD NOT NEED A DESCRIPTION. THEY SHOULD JUST KNOW WHAT THE IMAGE WANTS THEM TO SEE AND KNOW THE BRAND THAT IS SHOWING IT. THAT IS ALWAYS THE GOAL.



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