CAPTIVATED BY DIFFERENT SHADES OF GREEN IN THE TREES, GRADIENT BLUES IN THE SKY, TEXTURES IN DIFFERENT MATERIALS, AND HOW DESIGN WAS PIECED TOGETHER FROM ARCHITECTURE TO CLOTHING. I WAS ALWAYS VISUALLY INTRIGUED.
BORN IN NARVA, ESTONIA. THE FAMILY MOVED TO THE UNITED STATES WHEN I WAS JUST 5 YEARS OLD. I LOOKED ANGRY IN MY PASSPORT PICTURE THAT BROUGHT ME TO AMERICA. I HATED BEING PHOTOGRAPHED AND OFTEN SHOWED THE MIDDLE FINGER AS REVENGE FOR BEING IN THE SHOT. MAYBE THAT WAS THE EXCUSE TO GET BEHIND THE CAMERA LATER ON. WITH A SECRET DREAM OF STARTING A CLOTHING BRAND WHILE IN HIGH SCHOOL. IT WAS A DREAM THAT SEEMED IMPOSSIBLE AND WAS PASSED ON TO NEVER BE FULFILLED. LUCKILY, PHOTOGRAPHY WAS A LOVE THAT WAS.
"THERE IS MORE TO WHAT MEETS THE EYE". THERE IS ALWAYS A HISTORY; A STORY. HIGHLIGHTING THAT IMPORTANCE IN AN IMAGE IS SOMETHING THAT SHOULD BE DONE WITH PLANNING AND UNDERSTANDING EACH PROJECT IS A MUST. PEOPLE SHOULD NOT NEED A DESCRIPTION. THEY SHOULD JUST KNOW WHAT THE IMAGE WANTS THEM TO SEE AND KNOW THE BRAND THAT IS SHOWING IT. THAT IS ALWAYS THE GOAL.